First, a link to Digital Copyright Canada on the Music in Canada
Coalition.
The recent media coverage of the Canadian music industry's attempts
(and apparent success) to have Canada's "archaic" copyright laws
overhauled had got me thinking about what it really means when I buy a
CD. Or what does it mean when I buy software, either by downloading it
through a service like Steam or buying a box at a store. Recent
/. discussion on what exactly you are paying for when you buy software
was quite interesting, with respect to Valve denying access to some
people with pirated steam accounts, which apparently got a few (a
lot?) of valid accounts as well. Should a software company be allowed
to remotely disable your game if they think you have not paid for your
copy?
The recording industry in Canada has convinced otherwise
respectable musicians such as Jim Cuddy of Blue Rodeo (2 CDs in my
collection) and Tom Cochrane
(3 CDs) to do press conferences about how downloading is killing the
industry and how the Canadian government has to step in and update the
copyright laws to stop it.
To a certain degree I can see the point, and I can easily see how
it would persuade someone like my or Tamara's parents. Tom and Jim
both talked about how the problem may affect them to a certain degree
(Blue Rodeo has sold fewer records of late, but I also haven't heard
them on the radio for example), but how it's really hurting new
artists. Like Hawksley
Workman for example. Now, I have no idea who Hawksley Workman is,
or at least I did not until Jim Cuddy mentioned him in the press
conference. So I went to his web site, and damn near gave up because
a. it requires horizontal scrolling b. flash 6 makes for a confusing
interface c. RealAudio streaming media d. broken video
link. Fortunately I was able to get the real audio working on Chinook,
and decided I didn't much care for the music. I did only hear 40
seconds of one song though, so maybe I'm being too quick to judge. But
he can rest assured that I won't use Gnutella or Kazaa or whatever to
download his album, even though that would have been a lot easier than
navigating his website.
Hmmm, where was I going with this? Oh yeah, convincing people that
downloading is bad. I guess the level of bad depends on how much
control people should have over their creations. Should people be
allowed to exercise control over anything they produce? Should you
have to ask permission from someone to repeat an interesting phrase
you heard? It would be pretty tough, I repeat stuff I've heard all the
time, and usually I can't remember where I heard it.
There was an interesting article called The Long
Tail on Wired. It discusses
how online retailers such as Amazon or iTunes make most of their
profits not from the big popular items, but rather from their ability
to sell small numbers of obscure products. Without the need for
warehouses and brick and mortar stores in every city, if becomes
possible to see the back catalog from every has-been musician and musty
old author that ever put pen to paper. This is especially easy to do
when the delivery is purely digital.
So, I wonder, how would this affect the current music industry, if
it were allowed to (i.e. not Orwellianized and regulated into the
ground)? Consider a world where it is possible to set up a decent
quality recording studio on a relatively small budget (oh
wait, the future is now). Many people who are into indie acts like
a slightly low-fi polish, so such equipment might be enough. People
can now record in their own homes, and distribute the results
online. Like mp3.com you say? The site that sucked and then died?
There are more interesting solutions, such as iRate radio (iRate? Why is he
so angry?) or blogs like music
(for robots). This is decentralized, collaborative
filtering. People recommending stuff they like to other people.
Of course, there are always ways to subvert any system. See stealth
marketing on usenet
(who uses usenet anymore? other than me?). Still, I would prefer
advertisers adapt to changing times, rather than attempt to make it illegal for
listeners or viewers to change the channel or fast
forward when a commercial comes on.
Back to the music industry. Now that everyone who is interested in
making music can afford (right?) a home recording studio and can make
some mp3s, and there is some sort of collaborative filtering in place,
you have a long tail of music that becomes more accessible. Is it now
possible for acts to connect with their far-flung fans, in addition to
those who come to shows in their home towns? Is it possible to
encourage those far-flung fans to send you money, perhaps by selling
access to a web-cast or exclusive content of some kind? Sure, any
exclusive content you make is going to get bootlegged, no doubt about
that. But are there enough people around (the world) who are willing
to pay (the cynical penny-pincher might call these people "suckers")
for your web-cast concert such that it is worth the time and effort?
Are any potential new fans gained through bootlegs worth it? Is the
content good enough that the fans who paid don't feel they got ripped
off?
This is the long tail of the modern music industry. Will there
still be big, popular acts which sell out back to back Saddledome shows?
Sure. Will they make as much money? Maybe not. But perhaps more
starving artists, those with enough talent for at least some people to
appreciate, will be able to make enough to raise themselves above the
poverty line by gaining access to a significant set of geographically
dispersed set of long tail fans.
People have a natural tendency to resist change, especially when it
takes them away from what is safe and comfortable. It
is not a new fight. Sheet music, recording drums and discs, radio,
and cassettes have all been disruptive technology at one point, in
that they have upset the establishment in some way.
When considering new laws and regulations designed to assuage the
fears of the change 'o phobic, it's very important to
consider as many of the unintended consequences, edge cases, and
devilish details as possible. Things will always slip through, but hopefully
careful reading of bills will keep those down to the honest
mistakes. Should the wants (needs?) of the most vocal (few) be allowed
to trump the needs and rights of the common person (many)?
Anyway, the point of this ramble is to record some thoughts on the
state of intangible property. I don't think that Canadian copyright
law, as it stands is archaic. When Tom Cochrane said we were like a
3rd world country with respect to copyright law, I wondered how
exactly he came to that conclusion. I haven't made up my mind about anything
really, and there are a lot of unanswered questions. Maybe after I get
some more research done I can think about this some more.